COOKIES POLICY

Last update: April 8, 2025

beIN Middle East and North Africa WLL (hereinafter “beIN”) operates the following websites and mobile applications:

https://www.bein.com/

https://www.beinsports.com/ar-mena/

https://www.beinsports.com/en-mena

https://connect.bein.com

When browsing our services, cookies and other trackers may be deposited, read and stored on your device by our company and/or third party companies.

The purpose of this notice is to enable you to better understand how Cookies work, what their purpose is, and how to set them.

1. What is a cookie?

From time to time beIN may place a cookie on your computer. A “cookie” is a small line of code that is stored in your browser when you visit a cookie-enabled Website. A cookie allows us to track and keep records on user activity. Most browsers are initially set to accept cookies. If you set your browser to reject cookies, it is possible that some parts of the Website will not function. Moreover, in order to use the services, your browser must accept cookies.

2. What cookies are deposited on our services and who owns them?

  • Cookies necessary for the operation of our site

    They allow you to use the main functionalities of our site (for example reading, viewing and listening to our content) and to implement security measures (for example when you are asked to connect to content again or service after a certain period of time).

    If these cookies are refused, you will not be able to use our site normally.

  • User preference cookies

    They allow us to adapt the presentation of our site to the display preferences of your browser and / or terminal (in particular for the language used, the display resolution, etc.);

    If these cookies are refused, we cannot guarantee optimal use of our website.

  • Statistics and audience measurement cookies

    They allow us to:

    • establish statistics and measures of attendance and use of the various elements making up our site (sections and content visited, routes), and to improve the interest and use of our site and / or our services,

    • ensure the calculation of sums due to third-party advertisers and follow-up on billing, by counting the total number of advertisements displayed on our advertising spaces, to identify these advertisements, their respective number of displays, the number of users having clicked on each advertisement and, if applicable, the subsequent actions carried out by these users on the pages to which these advertisements lead, and to establish statistics.

    If these cookies are refused, our ability to improve our website may be limited.

  • Advertising cookies

    They allow us to adapt our advertising spaces to the display preferences of your terminal and to adapt the advertising content displayed on your terminal by our advertising spaces, according to the navigation of your terminal on our website or according to the personal data that you provided us.

    If these cookies are refused, your advertisement will be less targeted, but will continue to be displayed.

  • Cookies dropped by third parties:

    They can be deposited during the navigation on our website or when you click in the advertising spaces of our site.

    We do not have control over cookies placed by third parties, who act on their own behalf. The placement and use of cookies by third parties are subject to the privacy policies of these third parties.

    Below are the categories of cookies we are aware of and the measures at your disposal to make choices in regards to them:

    1. Sharing cookies via social networks


    We may include on our site computer applications from social networking sites, which allow in particular to share content from our website or make your opinion known about our website.

    These computer applications are materialized by buttons (“Share”, “Like” for example from sites such as Facebook or Twitter) which allow these social networks to place cookies on your terminal, even if you have not used this button when visiting our site, as long as your social network account is activated when you browse our site.

    We cannot control these cookies and the data collected by social networks. Therefore, we invite you to consult the specific privacy policies of these social networks to (i) obtain information on the purposes of use, in particular advertising, navigation information that they can collect using these application buttons, and (ii) configure your choices regarding the use of these cookies.

    2. Advertising cookies


    They can be dropped during navigation on our site or when you click in the advertising spaces of our site, in order to know your habits of visit and to adapt the contents and the advertisements which offered you on our site or outside of our site depending on your interests.

    The advertising spaces of our sites are likely to be exploited by one or more external advertising agencies and, if necessary, to contain cookies placed by one of them.

    In the context of advertising partnerships, we may be required to share with partners who act on our behalf data relating to your subscriptions or orders and the pages viewed on our site. We ensure that these partners (i) process the information collected on our site in accordance with our instructions and in compliance with the Law N.13 of the Year 2016 concerning the Privacy and Protection of Personal Data, (ii) undertake to implement appropriate measures to secure and protect the confidentiality of your data.

3. How to manage cookies?


SETTING UP YOUR INTERNET BROWSER

If you have accepted in your browser software the storage of cookies on your device, these may be temporarily stored in a dedicated space on your terminal. For more information and help, you can also consult the specific help page of the browser you are using.

You can choose to deactivate these cookies at any time. Your browser can also be set to notify you of the cookies that are stored on your computer and ask you to accept them or not. You can accept or refuse cookies on a case-by-case basis or refuse them systematically once and for all.

We remind you that this setting is likely to modify your conditions of access to our services requiring the use of cookies. In order to manage cookies as closely as possible to your expectations, we invite you to configure your browser taking into account the purpose of the cookies as mentioned above.


SETTING UP ON SOCIAL NETWORK SITES

The data protection policies of social network providers must allow you to exercise your choices with these social networks, in particular by setting up your user accounts for each of these networks.